Friday, February 25, 2011

Attracting Capital for Your Business, Project or Venture

If you are like many business owners and entrepreneurs you may be experiencing some difficulty in; a. qualifying for a conventional loan, b. gaining the interests of private investors or c. unable to understand the complex deal structures some entities are using to finance businesses.

As a professional consultant, business plan and presentation writer and video designer I see first hand the difficulties many new and existing businesses face. I tell all of my clients that the best strategy is to create materials (i.e. business plan, presentation, video, etc...) that sell themselves and then target the audience you are seeking to do business with until you have reached enough people to accomplish your goal. Having materials that do the selling for you allows you to step back from the position of being a sales pitcher and this will gain you respect and allow the types of people you want to do business with to arrive at their own conclusions that your business, project or venture is right for them.

It is nearly impossible to convince others that your deal is solid in this current economical market and the more you try the more walls people put up to block you. You can however convince people by giving them information that will be easy to comprehend, easy to substantiate and that has a realistic potential for success. This way you attract by giving people the room they need to arrive at a decision. Let's face it anyone you have to sale on the deal is more likely to have questions and regrets after you have convinced them right?

I am sure you would agree that there are others who will find your business, project or venture a great opportunity and you are most likely correct in that assumption! The most important thing you can do to accomplish your goals in raising capital is create materials that make perfect sense to others and a great way to do this is by using a service provider like me create the materials for you. When you are too emotionally involved in the process of creating materials to present to others its like having tunnel vision. You see the light at the end which is the capital and destination but you do not see everything around you because the tunnel itself blocks it!

Take a look at my videos to see why we may be a great fit for you as a creator of your business plan, presentation or video needs. Then visit my website for samples of our work and look at the pages of this blog for more information.








The services we offer are turn-key and designed to help you accomplish your goals! Contact me for more information!


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